Google Ads for plastic surgeons
LocaliQ's 2025 healthcare benchmarks put plastic and cosmetic surgery at $5.75 per click and $102.51 per lead, against $66.02 per lead for all healthcare (US campaigns, October 2024 to September 2025). Google treats cosmetic surgery as a sensitive health category, so Customer Match lists, your data segments and lookalike audiences can't be used for these ads.
Plastic surgery cost per click and per lead
| Category | Data period | Cost per click | Click-through rate | Conversion rate | Cost per lead |
|---|---|---|---|---|---|
| Plastic & Cosmetic Surgery[1] | Oct 2024 to Sep 2025 | $5.75 | 5.81% | 8.52% | $102.51 |
| All healthcare[1] | Oct 2024 to Sep 2025 | $5.64 | 6.07% | 8.09% | $66.02 |
| Physicians & Surgeons[2] | Apr 2025 to Mar 2026 | $4.76 | 6.61% | 12.43% | $40.04 |
Plastic surgery leads cost $36.49 more than the healthcare average even though clicks cost only $0.11 more, because the conversion rate is lower.[1]
Across industries, the RunAds Google Ads Benchmark 2026 found a median cost per click of $1.36 and a median cost per conversion of $41.53, based on 224 live Google Ads accounts.
Cost drivers for plastic surgeons
- Long research periods. People read about a procedure for months, click several practices and book when they are ready, so many clicks don't convert right away.
- Procedure value. Breast augmentation, tummy tucks and facelifts are worth far more than a filler appointment, and bids follow that value.
- Price shoppers. Searches with "cost" or "price" are useful but convert lower if the page hides any price range.
- Medical tourism and out-of-area searches. People search for cheaper procedures abroad or in other cities, and broad match can show your ads to them.
- Audience limits. Without Customer Match or lookalikes, Search keywords carry most of the targeting.
A budget for 30 consultations a month
A single-surgeon practice wants 30 consultation requests a month across body and breast procedures.
30 plastic surgery leads a month
Google can spend up to twice the daily budget on a single day and up to 30.4 times it in a month.[5] Judge results on booked consultations and surgeries, not form fills, since a consultation that never books a date costs the same as one that does.
The two budgets differ because the benchmark cost per lead, cost per click and conversion rate are each calculated separately across thousands of campaigns, not taken from one account. Plan for the higher one, then use your own numbers after 30 days.
RunAds plans the campaign at your budget and writes the ads.
Campaign structure for a plastic surgery practice
One campaign per procedure family, so each gets a budget that matches its fees and a page with its own photos and recovery details.
| Campaign | Ad groups | Notes |
|---|---|---|
| Breast | Breast augmentation, breast lift, breast reduction, implant removal | Usually the largest budget. A page per procedure. |
| Body | Tummy tuck, liposuction, mommy makeover, BBL | High value. Show financing if you offer it. |
| Face | Facelift, rhinoplasty, eyelid surgery, neck lift | Older audience for facelifts; rhinoplasty skews younger. Separate ad groups. |
| Non-surgical | Fillers, laser, skin treatments | Lower fees. Keep the budget small so it doesn't starve surgery. |
| Brand | Practice name and surgeon names | Cheap clicks. People search the surgeon's name after a consult. |
Keywords to start with
Procedure plus surgeon or location terms beat the bare procedure name, which pulls in research and image searches.
Breast
breast augmentation surgeonbreast lift near mebreast reduction surgerybreast implant removal
Body
tummy tuck surgeonliposuction near memommy makeover costplastic surgeon near me
Face
facelift surgeonrhinoplasty surgeon near meeyelid surgeryneck lift surgeon
Consult intent
board certified plastic surgeonplastic surgery consultationcosmetic surgeon near me
Negative keywords for plastic surgeons
Add these before launch, with plural forms, since negative keywords don't match close variants.[4]
gone wrongbotchedcelebritybefore and after celebritiesturkeymexicoabroadfreejobssalaryresidencyschoolnurseinsurance coverageredditlawsuit
Ad copy examples
Two sets of responsive search ad assets. Don't promise results, and only state credentials and financing that are true for your practice.
Breast augmentation
Headlines (up to 30 characters)
- Breast Augmentation Surgeon27
- Book a Consultation19
- Board Certified Surgeon23
- Financing Options Available27
- See Real Patient Photos23
Descriptions (up to 90 characters)
- Meet the surgeon, review implant options and get a written quote at your consultation.86
- Talk through sizing, recovery time and costs before you decide. Book a visit today.83
Tummy tuck
Headlines (up to 30 characters)
- Tummy Tuck Surgeon18
- Mommy Makeover Consults23
- Clear Pricing at Consult24
- Private Surgery Center22
Descriptions (up to 90 characters)
- Learn what a tummy tuck involves, how long recovery takes and what it costs at a consult.89
- One-on-one consultation with the surgeon who will do your procedure. Request a time.84
Edit "Board Certified" and "Private Surgery Center" to match your real credentials and facility, or leave them out.
What Google's audience rules mean for you
Google's health in personalized advertising policy lists invasive medical procedures, including cosmetic surgery and injections, as sensitive health content. When you promote in that category, advertiser-curated audiences, including Customer Match, your data segments, audience expansion and lookalike segments, can't be used.[3]
In practice that means no uploading your patient list to find similar people and no remarketing to past site visitors for surgery ads. Build the account around Search keywords, location targeting and your own landing pages, and win back past visitors with email you already have permission to send.
How RunAds runs Google Ads for plastic surgeons
What the agent does for you
- Reads your site and builds a campaign per procedure family, with budgets weighted toward the procedures you want to grow.
- Writes ads that stick to facts about consults, credentials and financing, and shows you the full launch before anything goes live.
- Keeps advertiser-curated audiences off cosmetic surgery campaigns, in line with Google's health audience policy.
- Watches search terms daily, flags spend on overseas, celebrity and job searches, and tracks consult requests server-side with Smart Pixel.
See everything the agent does, how a campaign gets built, or the pricing section.
Credit packs from $25, 5 credits per $1 of ad spend.
Common questions
How much do Google Ads cost for plastic surgeons?
LocaliQ's 2025 healthcare data has plastic and cosmetic surgery at $5.75 per click, 8.52% conversion rate and $102.51 per lead. The average across all healthcare specialties was $5.64 per click and $66.02 per lead.
Why are plastic surgery leads more expensive than other healthcare leads?
Clicks cost close to the healthcare average, but fewer of them turn into consultation requests: 8.52% for plastic surgery against 8.09% for all healthcare in LocaliQ's data. Many searchers are comparing prices, photos and recovery times months before they book.
Can plastic surgeons use remarketing or Customer Match in Google Ads?
Not for cosmetic surgery ads. Google's health in personalized advertising policy says advertiser-curated audiences, including Customer Match, your data segments, audience expansion and lookalike segments, can't be used when promoting in sensitive health categories, and it lists cosmetic surgery and injections as examples.
How much should a plastic surgery practice spend on Google Ads?
30 consultation requests a month at $102.51 each is $3,075. Sized by clicks it comes to $2,025. Weight the budget toward the procedures with the highest fees and the most open surgery slots.
Can RunAds run Google Ads for a plastic surgery practice?
Yes. RunAds builds procedure campaigns from your site, writes the ads and asks for your approval before anything launches. It follows Google's healthcare audience rules. Signing up is free and credit packs start at $25.
Sources
- Healthcare Search Ads Benchmarks for 16 Specialties, LocaliQ, by Susie Marino. Last updated January 13, 2026; data from October 1, 2024 to September 30, 2025.3,542 US search campaigns, at least 43 per specialty. The page says its averages are medians.
- NEW 2026 Search Advertising Benchmarks (+Tips), LocaliQ (with WordStream), by Stephanie Heitman. Last updated June 1, 2026.Google Ads and Microsoft Ads search campaigns across 23 industries. The page labels each figure an average.
- Health in personalized advertising, Google Advertising Policies Help. Checked Nov 6, 2026.Customer Match, your data segments, audience expansion and lookalike segments can't be used when promoting in sensitive health categories, which include cosmetic surgery and injections.
- About negative keywords, Google Ads Help. Checked Nov 6, 2026.Negative keywords don't match close variants, so synonyms and singular or plural forms have to be added separately. Casing and misspellings are covered automatically.
- About average daily budgets, Google Ads Help. Checked Oct 30, 2026.A campaign can spend up to 2x its average daily budget on a given day, and up to 30.4x it in a month.
Every outside number on this page links to its source above, with the date we checked it.
Related pages
More booked consultations for the procedures you want.
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