Google Ads for real estate.

More buyer and seller leads at a lower cost per lead.

Real estate is hyperlocal, and so are your ads. RunAds.ai manages your Google Ads with AI, targeting buyers and sellers by neighborhood, property type, and price range. Get leads that actually close.

No setup fees · No contracts · Your first $100 of managed spend is free

Real estate searches we bid on

realtor near mehomes for sale [city]real estate agentsell my house fasthome appraisalhouses for sale near melisting agentbuyer's agent near meopen houses near meluxury homes [city]first time home buyercommercial real estateinvestment propertycondo for salenew construction homes

Where real estate ad budgets leak.

Leads only matter if they're in your farm area and ready to move.

  1. 01Leads from outside your farm area

    Citywide targeting pays for buyers searching neighborhoods you don't work. Every one of those leads is wasted spend.

  2. 02New listings with no ads behind them

    A listing without its own ad waits for portal traffic. Qualified buyers who search the area never see it before the first open house.

  3. 03Seller leads go to a competitor

    Homeowners searching "sell my house fast" and "home value" list with whoever shows up first.

  4. 04Empty open houses

    Open houses that aren't promoted to active buyers nearby draw a handful of neighbors and no offers.

Real estate keywords we target

Caleb knows which searches convert for real estate and bids accordingly.

realtor near mehomes for sale [city]real estate agentsell my house fasthome appraisalhouses for sale near melisting agentbuyer's agent near meopen houses near meluxury homes [city]first time home buyercommercial real estateinvestment propertycondo for salenew construction homes

How it works for real estate.

From signup to your first campaign in under 10 minutes. After launch, budget moves to the neighborhoods and searches that bring in buyers and sellers, so you get more leads at a lower cost per lead.

  1. 01Enter your website URL

    We scan your website and automatically extract your service areas, specialties, and listings. No questionnaires or lengthy setup.

  2. 02AI builds your campaigns

    Caleb creates hyperlocal campaigns: neighborhood-specific buyer searches, seller lead keywords, open house promotions, and branded terms to build your reputation.

  3. 03You approve the launchYou

    The agent shows you the campaigns and ads first. Nothing is created in your Google Ads account until you approve.

  4. 04Leads call. Caleb optimizes.

    Once you approve, your ads go live. Caleb monitors performance 24/7, adjusting bids by neighborhood, property type, and time of day for maximum ROI.

app.runads.ai/dashboard/mission
Demo real estate teamMission · approval mode
ResearchDone
PlanDone
CreativeDone
ReviewWaiting on you
DeployNot started
Ready to launchWaiting on you
  • Buyers: homes for sale by neighborhoodSearch
  • Sellers: sell my house fastSearch
  • Branded: your name and brokerageSearch
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Get a home value from an agent who sells in your neighborhood. Request yours today.

Sample launch card for a demo account. Yours is built from your site.

Everything your real estate business needs

Hyperlocal targeting by neighborhood

Caleb builds campaigns at the neighborhood level, targeting buyers searching in specific zip codes and areas. No wasted spend on leads outside your farm area.

Listing-specific ads

Got a new listing? Caleb automatically creates ads highlighting the property, price range, and neighborhood, driving qualified buyer interest before the first open house.

Seller lead generation

Caleb targets homeowners searching "sell my house fast" and "home value", capturing seller leads before they list with a competitor. These high-intent leads often become your next listing.

Open house promotion

Automatically boost your open houses with geo-targeted ads that reach active buyers in the area. Caleb increases bids the day before and morning of each event for maximum attendance.

Results from real estate agents.

$15–$40Average cost per real estate lead
8–12xAverage ROAS for real estate campaigns
$100of managed spend free when you start
I closed 3 deals in my first month from RunAds.ai leads. The hyperlocal targeting is incredible. Every lead is in my exact farm area.
★★★★★Jennifer R., Realtor, Compass, Miami FL

Results vary by account, industry, and budget.

Start with 500 free credits.

500 free credits, your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. AI is unlimited on every plan.

All plans
Credits per $1 of Google ad spend
5up to $10k/mo
4above $10k
3.5above $100k
3above $1M

Unlimited is $499 every 4 weeks. Agencies start at $999 a month. You pay Google directly for your ad spend.

Questions

Can I target specific neighborhoods?

Yes. Caleb builds campaigns at the neighborhood level, targeting buyers searching in specific zip codes and areas, so you don't pay for leads outside your farm area.

Do you get seller leads, or only buyers?

Both. Caleb runs buyer campaigns by neighborhood and seller campaigns on searches like "sell my house fast" and "home value".

Do I need a Google Ads account to get started?

No. If you don't have one, we walk you through creating a free Google Ads account during onboarding. It takes about 5 minutes and we guide you every step of the way.

Will anything go live without me?

No. Missions run in approval mode. The agent builds the launch, Google checks it in a dry run, and nothing is created in your account until you approve the launch card. Budget and bid changes after launch come back to you as approval cards too.

How is RunAds.ai different from hiring an agency?

Agencies charge $1,500 to $5,000/month in management fees and still require your involvement. RunAds.ai manages your campaigns 24/7 for a fraction of the cost, with full transparency and no long-term contracts.

What does it cost?

Every account starts with 500 free credits, which cover your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend, less as you grow, and AI is unlimited on every plan. You pay Google directly for your ad spend.

More buyers and sellers, at a lower cost per lead.

No setup fees. No contracts. Your first $100 of managed spend is free.