Google Ads for med spas
No public benchmark reports med spas on their own, so the closest figures are LocaliQ's Beauty & Personal Care category at $4.62 per click and $39.25 per lead (2026) and its Plastic & Cosmetic Surgery specialty at $5.75 per click and $102.51 per lead (2025). In the US, Google requires certification to keyword-target prescription drug names such as Botox, though they may appear in ad text and on landing pages.
Med spa cost per click and per lead
| Category | Data period | Cost per click | Click-through rate | Conversion rate | Cost per lead |
|---|---|---|---|---|---|
| Beauty & Personal Care[1] | Apr 2025 to Mar 2026 | $4.62 | 6.75% | 10.35% | $39.25 |
| Plastic & Cosmetic Surgery[2] | Oct 2024 to Sep 2025 | $5.75 | 5.81% | 8.52% | $102.51 |
| Dermatology[2] | Oct 2024 to Sep 2025 | $4.90 | 5.91% | 25.33% | $18.54 |
LocaliQ doesn't publish which businesses sit inside Beauty & Personal Care, and it is broader than med spas.[1] Plastic and cosmetic surgery covers surgical practices, which sell larger procedures than most med spas.[2] Use the range until your own account has a month of data.
Cost drivers for med spas
- Treatment value. Body contouring and injectable packages are worth more per client than a single facial, and bids follow.
- Prescription drug terms. Without certification you can't keyword-target drug names, which pushes injectable campaigns onto broader, more competitive terms.
- Audience limits. No Customer Match or remarketing lists for injections and cosmetic procedures, so Search and location do most of the work.
- Promotions. Price-led searches ("laser hair removal deals") click often and book less, unless the offer on the page matches.
A budget for 40 leads a month
A med spa offering laser, skin and injectable treatments wants 40 consultation requests a month.
40 med spa leads a month
Start near the midpoint and split it by treatment. Google can spend up to twice the daily budget on a single day and up to 30.4 times it in a month.[6]
The two budgets differ because the benchmark cost per lead, cost per click and conversion rate are each calculated separately across thousands of campaigns, not taken from one account. Plan for the higher one, then use your own numbers after 30 days.
RunAds plans the campaign at your budget and writes the ads.
Campaign structure for a med spa
Split by treatment family. Policy rules differ between laser work and injectables, and so does the value of a client.
| Campaign | Ad groups | Notes |
|---|---|---|
| Laser and skin | Laser hair removal, chemical peel, microneedling, laser skin resurfacing | No prescription drug terms involved. Often the highest volume. |
| Injectables | Wrinkle treatment, lip filler, dermal fillers, forehead lines treatment | Keyword-target drug brand names only if you're certified. Copy and pages may name them in the US. |
| Body contouring | Non-surgical fat reduction, body contouring, skin tightening | High value per client. Its own consultation page. |
| Medical weight loss | Medical weight loss clinic, weight loss program near me | Prescription weight loss drugs fall under Google's healthcare rules. Check certification before launch. |
| Brand | Spa name and provider names | Keeps competitors off your name. |
Keywords to start with
Treatment plus "near me" or your city. Leave prescription drug brand names out of the keyword list unless you hold certification.
Laser and skin
laser hair removal near mechemical peel near memicroneedling near memed spa near me
Injectables
lip filler near medermal fillerswrinkle treatment near meforehead lines treatment
Body
non surgical fat reductionbody contouring near meskin tightening treatment
General
medical spa near meaesthetic clinic near mefacial treatments near me
Negative keywords for med spas
These remove training, job, product and DIY searches. Add plurals too.[5]
trainingcertification courseesthetician schooljobssalaryat homediydevice for saleamazonmachineside effectsgone wrongcelebritybefore and after pictureswholesale
Ad copy examples
Two sets of responsive search ad assets. Describe the treatment and the visit, and stay away from promised results and before-and-after claims.
Laser hair removal
Headlines (up to 30 characters)
- Laser Hair Removal18
- Book a Free Consultation24
- Treatments by Licensed Staff28
- Packages for Every Area23
- Evening Appointments20
Descriptions (up to 90 characters)
- Laser hair removal for face and body, performed by licensed staff. Book a consultation.87
- We check your skin and hair type first, then build a session plan and quote for you.84
Injectables
Headlines (up to 30 characters)
- Wrinkle Treatments18
- Lip Filler Appointments23
- Injector Consultations22
- Same-Week Appointments22
Descriptions (up to 90 characters)
- Meet your injector, talk through options and get a written plan before any treatment.85
- Fillers and wrinkle treatments from licensed providers. Book a consultation online.83
In the US, drug names may appear in ad text and on the landing page without certification; it's keyword targeting that needs it.[3]
Policy rules that shape a med spa account
Google restricts prescription drug terms in ads, landing pages and keywords. In the US, you can use them in ads and on landing pages without certification, but you must be certified to keyword-target them.[3]
Google's health in personalized advertising policy blocks Customer Match, your data segments, audience expansion and lookalike segments when promoting in sensitive health categories. Its examples include cosmetic surgery and injections.[4] So a client list upload can't power ads for injectables. Plan the account around Search.
How RunAds runs Google Ads for med spas
What the agent does for you
- Builds separate campaigns for laser, injectable and body treatments from your site, limited to the area around your spa.
- Site Audit reads your pages and flags content that needs Google certification before you launch.
- Writes the ads and shows you every headline in the launch card before anything goes live.
- Tracks consultation bookings server-side with Smart Pixel and brings budget changes back to you for approval.
See everything the agent does, the telehealth policy guide, or the pricing section.
Credit packs from $25, 5 credits per $1 of ad spend.
Common questions
How much do Google Ads cost for med spas?
There's no med spa row in the public benchmarks. LocaliQ's 2026 Beauty & Personal Care category is $4.62 per click and $39.25 per lead, and its 2025 Plastic & Cosmetic Surgery specialty is $5.75 per click and $102.51 per lead. Use the two as a range until your own account has data.
Can med spas use Botox as a keyword in Google Ads?
Not without certification in the US. Google's restricted drug terms policy says you need to be certified to keyword-target prescription drug terms, while those terms may appear in ads and landing pages without certification. Botox is a prescription drug, so build injectable campaigns on non-brand terms such as wrinkle treatment or lip filler unless you're certified.
Can med spas retarget past clients with Google Ads?
Not for injections or cosmetic surgery. Google's health in personalized advertising policy blocks Customer Match, your data segments, audience expansion and lookalike segments when promoting in sensitive health categories, and its examples include cosmetic surgery and injections.
How much should a med spa spend on Google Ads?
40 leads a month comes to $1,570 at the beauty benchmark and $4,100 at the cosmetic surgery benchmark. Weight the budget toward the treatments with the highest value per client.
Can RunAds run Google Ads for a med spa?
Yes. RunAds is an AI agent that builds the campaigns from your site, writes the ads and shows you the full launch before anything goes live. It can't get around Google's healthcare policies, and it won't try.
Sources
- NEW 2026 Search Advertising Benchmarks (+Tips), LocaliQ (with WordStream), by Stephanie Heitman. Last updated June 1, 2026.Google Ads and Microsoft Ads search campaigns across 23 industries. The page labels each figure an average.
- Healthcare Search Ads Benchmarks for 16 Specialties, LocaliQ, by Susie Marino. Last updated January 13, 2026; data from October 1, 2024 to September 30, 2025.3,542 US search campaigns, at least 43 per specialty. The page says its averages are medians.
- Restricted drug terms and restricted animal drug terms, Google Advertising Policies Help. Checked Nov 6, 2026.In the US, prescription drug terms may appear in ads and landing pages without certification, but keyword-targeting them requires certification.
- Health in personalized advertising, Google Advertising Policies Help. Checked Nov 6, 2026.Customer Match, your data segments, audience expansion and lookalike segments can't be used when promoting in sensitive health categories, which include cosmetic surgery and injections.
- About negative keywords, Google Ads Help. Checked Nov 6, 2026.Negative keywords don't match close variants, so synonyms and singular or plural forms have to be added separately. Casing and misspellings are covered automatically.
- About average daily budgets, Google Ads Help. Checked Oct 30, 2026.A campaign can spend up to 2x its average daily budget on a given day, and up to 30.4x it in a month.
Every outside number on this page links to its source above, with the date we checked it. RunAds has not published its own account data here.
Related pages
A fuller treatment calendar from Google Ads.
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