Google Ads for lawyers.
More signed cases at a lower cost per lead.
Legal advertising is expensive. The wrong clicks cost you $50–$200 each. RunAds.ai's AI manages your Google Ads to maximize qualified leads while blocking irrelevant clicks, so every dollar works harder.
No setup fees · No contracts · Your first $100 of managed spend is free
Practice areas we specialize in
Where law firm ad budgets leak.
At $50–$200 a click, a few bad searches a day add up to a lost case budget by the end of the month.
- 01Clicks from people who will never hire you
Legal ads attract irrelevant clicks from people looking for free legal advice, law school resources, or other non-client searches.
- 02Ad copy that risks bar rules
Superlatives and outcome claims can violate bar association advertising rules and get ads pulled or worse.
- 03Bids that ignore when emergencies happen
Legal emergencies happen at night. A flat bid underspends when people most need urgent legal help.
- 04Optimizing for clicks, not calls
If you can't see which keywords and ads produce phone calls, the budget follows clicks instead of cases.
Practice areas we specialize in
Caleb knows the high-intent keywords for each practice area and bids accordingly.
Personal Injury
- car accident lawyer
- slip and fall attorney
- injury lawyer near me
Family Law
- divorce attorney
- child custody lawyer
- family law attorney
Criminal Defense
- criminal defense lawyer
- DUI attorney
- defense attorney near me
Immigration
- immigration lawyer
- visa attorney
- green card lawyer
Estate Planning
- estate planning attorney
- will and trust lawyer
- probate attorney
Business Law
- business attorney
- contract lawyer
- LLC attorney
How it works for law firms.
From signup to your first campaign in under 10 minutes. After launch, budget moves to the practice areas and searches that turn into calls, so you get more qualified leads at a lower cost per lead.
- 01Enter your firm's URL
We scan your website and pull out your practice areas, location, and what sets your firm apart. No questionnaires.
- 02AI builds your campaigns
Caleb builds a campaign per practice area around the high-intent keywords, with negative keywords that filter out non-client searches from day one.
- 03You approve the launchYou
The agent shows you the campaigns and ads first. Nothing is created in your Google Ads account until you approve.
- 04Leads call. Caleb optimizes.
Once you approve, your ads go live. Caleb optimizes toward calls, not just clicks, and raises bids in the evening hours when urgent cases come in.
- Personal injury: car accident lawyerSearch
- Personal injury: injury lawyer near meSearch
- Branded: your firm nameSearch
Talk to a local personal injury attorney today. Call now or request a callback.
Sample launch card for a demo account. Yours is built from your site.
Why law firms choose RunAds.ai
Negative keyword management
Legal ads attract irrelevant clicks from people looking for free legal advice, law school resources, or other non-client searches. Caleb automatically adds negative keywords to filter these out.
Compliance-safe ad copy
Caleb writes ad copy that avoids superlatives and claims that could violate bar association advertising rules, keeping your ads running without compliance risk.
After-hours bid adjustment
Legal emergencies happen at night. Caleb increases bids during evening hours when people are most likely to need urgent legal help.
Call tracking integration
Know exactly which keywords and ads are generating phone calls. Caleb optimizes toward calls, not just clicks.
Results from law firms.
Our cost per qualified lead dropped from $340 to $89 in 6 weeks. The ROI is undeniable.
Results vary by account, industry, and budget.
Start with 500 free credits.
500 free credits, your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. AI is unlimited on every plan.
Unlimited is $499 every 4 weeks. Agencies start at $999 a month. You pay Google directly for your ad spend.
Questions
Which practice areas do you run Google Ads for?
Personal injury, family law, criminal defense, immigration, estate planning and business law, each with its own high-intent keywords.
Will my ads follow bar advertising rules?
Caleb writes ad copy that avoids superlatives and claims that could violate bar association advertising rules. You also see every ad before it goes live.
Do I need a Google Ads account to get started?
No. If you don't have one, we walk you through creating a free Google Ads account during onboarding. It takes about 5 minutes and we guide you every step of the way.
Will anything go live without me?
No. Missions run in approval mode. The agent builds the launch, Google checks it in a dry run, and nothing is created in your account until you approve the launch card. Budget and bid changes after launch come back to you as approval cards too.
How is RunAds.ai different from hiring an agency?
Agencies charge $1,500 to $5,000/month in management fees and still require your involvement. RunAds.ai manages your campaigns 24/7 for a fraction of the cost, with full transparency and no long-term contracts.
What does it cost?
Every account starts with 500 free credits, which cover your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend, less as you grow, and AI is unlimited on every plan. You pay Google directly for your ad spend.
More cases, at a lower cost per lead.
No setup fees. No contracts. Your first $100 of managed spend is free.