Google Ads for SaaS companies.
More signups and customers at a lower CAC.
SaaS growth depends on efficient user acquisition. RunAds.ai manages your Google Ads with AI, optimizing for signups and demos while automatically conquesting competitors and targeting high-intent software searches.
No setup fees · No contracts · Your first $100 of managed spend is free
SaaS searches we bid on
Where SaaS ad budgets leak.
Software clicks are expensive, and most of the waste hides between the click and the signup.
- 01Paying for visits, not users
Optimizing to landing page visits sends budget to keywords that never turn into signups, demos or active users.
- 02Prospects comparing you to a competitor
People search for your competitors by name while they're still deciding. If your ad isn't there, the comparison happens without you.
- 03Visitors who leave and never come back
Most visitors don't convert on the first visit. Without remarketing, that traffic is paid for once and gone.
- 04Tracking that counts the wrong thing
Without proper conversion tracking for signups, demos booked, and trial activations, bidding chases vanity metrics instead of revenue.
SaaS keywords we target
Caleb knows which searches convert for SaaS products and bids accordingly.
How it works for SaaS companies.
From signup to your first campaign in under 10 minutes. After launch, budget moves to the keywords that turn into active users, so you get more signups at a lower CAC.
- 01Enter your product URL
We scan your website and automatically extract your product category, features, pricing tier, and competitive positioning. No questionnaires.
- 02AI builds your campaigns
Caleb creates campaigns targeting high-intent software searches: category keywords, competitor alternatives, comparison queries, and branded terms.
- 03You approve the launchYou
The agent shows you the campaigns and ads first. Nothing is created in your Google Ads account until you approve.
- 04Users sign up. Caleb optimizes.
Once you approve, your ads go live. Caleb monitors signup and demo conversion rates 24/7, shifting budget to your best-performing keywords and audiences.
- Category: project management softwareSearch
- Competitors: alternative to [competitor]Search
- Branded: your product nameSearch
Plan, assign and ship in one workspace. Set up in minutes, no credit card to try.
Sample launch card for a demo account. Yours is built from your site.
Everything your SaaS needs
Competitor conquesting
When prospects search for your competitors by name, Caleb shows your ad with compelling differentiation. Capture users who are already in buying mode but haven't committed yet.
Demo and signup funnel optimization
Caleb tracks the full funnel, from click to signup to activation. It shifts budget toward keywords that drive actual product usage, not just landing page visits.
Remarketing automation
Visitors who don't convert on the first visit get retargeted. Caleb builds audiences based on page depth and engagement, serving the right message at the right time.
Conversion tracking setup
Caleb sets up proper conversion tracking for signups, demos booked, and trial activations, so every dollar is optimized toward revenue, not vanity metrics.
Results from SaaS teams.
Our CAC dropped from $180 to $95 in the first two months. RunAds.ai's competitor conquesting alone brought in 40% of our new signups.
Results vary by account, industry, and budget.
Start with 500 free credits.
500 free credits, your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. AI is unlimited on every plan.
Unlimited is $499 every 4 weeks. Agencies start at $999 a month. You pay Google directly for your ad spend.
Questions
Can I run ads on competitor names?
Yes. When prospects search for your competitors by name, Caleb shows your ad with your differentiation, aimed at people still deciding.
What does Caleb optimize toward?
Signups, demos booked and trial activations. Caleb sets up conversion tracking for each and shifts budget toward keywords that drive product usage, not just landing page visits.
Do I need a Google Ads account to get started?
No. If you don't have one, we walk you through creating a free Google Ads account during onboarding. It takes about 5 minutes and we guide you every step of the way.
Will anything go live without me?
No. Missions run in approval mode. The agent builds the launch, Google checks it in a dry run, and nothing is created in your account until you approve the launch card. Budget and bid changes after launch come back to you as approval cards too.
How is RunAds.ai different from hiring an agency?
Agencies charge $1,500 to $5,000/month in management fees and still require your involvement. RunAds.ai manages your campaigns 24/7 for a fraction of the cost, with full transparency and no long-term contracts.
What does it cost?
Every account starts with 500 free credits, which cover your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend, less as you grow, and AI is unlimited on every plan. You pay Google directly for your ad spend.
More customers, at a lower CAC.
No setup fees. No contracts. Your first $100 of managed spend is free.