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RunAds vs WordStream

Short answer

WordStream now sits inside LocaliQ, which offers the free Google Ads Performance Grader and sells search advertising run by its own experts across Google, Bing and Yelp, with prices quoted on a call; RunAds is an AI agent that builds and launches Google and Meta campaigns with your approval, at a published price of about 5% of ad spend. Pick LocaliQ for people on Google, Bing and Yelp; pick RunAds for published pricing and control.

Updated Nov 9, 2026By Caleb Canales, Founder, RunAdsSources (6)

RunAds vs WordStream by LocaliQ at a glance

RunAds vs WordStream by LocaliQ
RunAdsWordStream by LocaliQ
ModelAI agent; you approve launches and budget movesManaged service: LocaliQ experts plus AI optimization
Free toolNone; free signupGoogle Ads Performance Grader (free audit)
PlatformsGoogle Ads; Meta Ads since Nov 2026Google, Microsoft (Bing), Yelp and more
Other servicesAd Grades, Account Audit, MCP for Claude and ChatGPTSocial, display, video, SEO, websites, lead management software
PricingPublished: packs from $25, about 5% of spendNot published; demo or call
ReportingDashboard and Mission Control, with every agent action loggedLive dashboards with CPC, CPL, calls and forms
LocaliQ facts from localiq.com pages, checked Nov 9, 2026.[2][3]

What is WordStream in 2026?

Many people still search for WordStream because of its free tools and PPC blog. Today the Google Ads Performance Grader is hosted on localiq.com, and its FAQ refers to "WordStream By LocaliQ" requesting access to your Google Ads account.[1] The grader is free and scores an account on 10 metrics, including wasted spend, Quality Score and impression share.

The paid side is LocaliQ's marketing services. Its Search Ads page says campaigns are run by "certified experts" in Google Ads, Microsoft Ads and Yelp, with AI that adjusts bids, budgets, keywords and ad copy.[2]The homepage lists social, display and video ads, SEO, websites and lead management software alongside search.[3]

Is it better to have people or an agent run my ads?

LocaliQ's model is a team that runs the campaigns for you. That suits a business owner who wants one vendor for several channels, including Yelp and Bing, and prefers a person to explain results.

RunAds is software with an agent doing the operator's job. A mission reads your site and account, plans Search, Shopping, Performance Max, Demand Gen or Local Service Ads campaigns, writes the ads, and stops for your approval. Google dry-runs every campaign first. After launch the agent proposes budget and bid changes as cards, and accounts you connect stay in approval mode unless you switch them.[5] Meta Ads opened to every RunAds account in November 2026: connect a Meta ad account and Mission Control plans and launches Meta campaigns, with Meta spend metered on the same credits.

Both use AI. The difference is who you deal with and how much you see. With RunAds you see each proposed change before it happens. With a service you rely on the team's reports and calls.

How do the costs compare?

LocaliQ does not publish prices on the pages we read, so we cannot put a number next to RunAds. For context, WebFX, a large US agency, publishes management fees of 10% to 20% of ad spend or $1,000 to $3,000 a month.[6] Ask LocaliQ for its fee, any minimum term, and whether the ad account stays in your name.

RunAds cost at three budgets
Monthly Google ad spendRunAds creditsUnlimited option
$2,000About $100Not needed
$5,000About $250Not needed
$10,000About $400 to $500$499 every 4 weeks
Base pack rate before bonuses of up to 20%; 1 credit is 1 cent.[4]

Which fits you?

  • LocaliQ if you want people to run search, social and local listings together, including Yelp and Bing.
  • LocaliQ's free grader if you just want a quick score of an existing Google Ads account.
  • RunAds if you want a published price and no call to get it.
  • RunAds if you want to approve every launch and budget move yourself.
  • RunAds if you want to work from Claude or ChatGPT through an MCP connector.

RunAds pricing: credit packs from $25, used at 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. See pricing or get started.

Method

We read LocaliQ's homepage, Search Ads page and Google Ads Grader page on Nov 9, 2026. wordstream.com refused our automated requests that day, so we do not quote it. We list only what the LocaliQ pages state and leave out third-party price estimates. RunAds is our product.

Questions

Is WordStream part of LocaliQ?

Yes. The free Google Ads Performance Grader now lives on localiq.com, and its FAQ refers to "WordStream By LocaliQ" asking for access to your Google Ads account. LocaliQ sells search advertising as a service run by its own experts.

How much does WordStream or LocaliQ cost?

Neither the LocaliQ homepage nor its Search Ads page published a price when we checked on Nov 9, 2026; both route you to a demo or a call. RunAds publishes its price: free signup, credit packs from $25 used at 5 credits per $1 of ad spend, or $499 every 4 weeks on Unlimited.

Is the WordStream Google Ads Grader still free?

Yes. LocaliQ describes the Google Ads Performance Grader as a free instant audit that scores an account on 10 metrics, including wasted spend, Quality Score and impression share. RunAds also has an Account Audit, which runs on accounts you connect.

Should a local business pick LocaliQ or RunAds?

Pick LocaliQ if you want people to run your ads across Google, Bing and Yelp and are fine with quoted pricing. Pick RunAds if you want published pricing, to approve each launch yourself, and Google or Meta campaigns built by an agent.

Sources

Competitor prices and features come from each company's own site on the date shown. RunAds facts come from our product and pricing pages. Prices change, so check the linked page before you buy.

  1. LocaliQ Google Ads Performance GraderFree instant audit that grades a Google Ads account on 10 metrics, including wasted spend, Quality Score and impression share. Its FAQ refers to "WordStream By LocaliQ" requesting access to your account.Checked Nov 9, 2026
  2. LocaliQ Search AdsCampaigns run by LocaliQ experts with AI optimization across Google, Microsoft (Bing), Yelp and more; live reporting dashboards with CPC, CPL, calls and forms. No price or contract terms stated.Checked Nov 9, 2026
  3. LocaliQ homepageSearch, social, display and video ads, SEO, websites and lead management software, with "a team of experts with deep marketing experience". No prices published; the calls to action are "Let's Talk" and "Get a Demo".Checked Nov 9, 2026
  4. RunAds pricing (homepage)Credits, Unlimited and agency plans. 1 credit = 1 cent.Checked Oct 29, 2026
  5. RunAds featuresMission Control, Bulk Launcher, Ad Grades, audits, guardrails.Checked Oct 29, 2026
  6. WebFX: PPC management pricingManagement fees "10% to 20% of ad spend or $1,000 to $3,000 monthly"; WebFX's own table: $750 (spend up to $5,000), $975 or 15% (spend $5,000 to $30,000), $4,500 or 12% (above $30,000).Checked Oct 29, 2026

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Credit packs from $25, 5 credits per $1 of ad spend. No contract.