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Google Ads for pest control

Short answer

LocaliQ's pest and rodent control figures are $6.55 per click and $39.25 per lead, with a median search budget of $1,250 a month (data from May 2020 to June 2021). That's one of the cheaper home services leads, and it gets cheaper still when a one-time treatment turns into a recurring service plan.

Updated Nov 6, 2026By Caleb Canales, Founder, RunAdsSources (6)

Pest control cost per click and per lead

$6.55Cost per click, pest and rodent control (2020-21)
$39.25Cost per lead, pest and rodent control (2020-21)
4.31%Click-through rate, pest and rodent control (2020-21)
$1,250Median monthly search spend (2020-21)
LocaliQ search benchmarks. Pest control comes from LocaliQ's home services report; the 2026 row covers every home improvement trade.
CategoryData periodCost per clickClick-through rateConversion rateCost per leadCost per call
Pest & Rodent Control[1]May 2020 to Jun 2021$6.554.31%not published$39.25$51.94
Home & Home Improvement[2]Apr 2025 to Mar 2026$8.336.47%8.05%$90.92not published

Pest control had the third-lowest cost per lead of the eight trades in LocaliQ's home services report, behind pools and landscaping.[1] The 2026 report has no pest control row.[2]

Cost drivers for pest control

  • Season. Termite swarms, summer mosquitoes and rodents moving indoors in the fall each bring their own surge of searches.
  • Job type. Termite and bed bug treatments are larger jobs than a one-time ant spray, and they attract higher bids.
  • DIY traffic. Many pest searches come from people looking for a product, and those clicks rarely book.
  • Recurring plans. A customer on a quarterly plan is worth several visits, which lets you pay more for the first lead.

A budget for 40 leads a month

A pest control company with three technicians wants 40 leads a month going into spring.

Illustration, not a quote

40 pest control leads a month

Pest control cost per lead: 40 x $39.25$1,570.00
2026 home improvement cost per lead: 40 x $90.92$3,636.80
Daily budget at the pest control figure: $1,570.00 / 30.4$51.64

The pest control figure is the better starting point because the 2026 category includes much pricier trades. Raise the budget before each seasonal peak, and remember Google can spend up to twice the daily budget on a single day.[6]

$
Prefilled: pest control cost per lead
$
Prefilled: pest control cost per click
%
Share of clicks that become a lead
$1,570Monthly budget from cost per lead40 x $39.25
$3,255Monthly budget from clicks497 clicks x $6.55
$107Daily budget to sethigher figure / 30.4 days

The two budgets differ because the benchmark cost per lead, cost per click and conversion rate are each calculated separately across thousands of campaigns, not taken from one account. Plan for the higher one, then use your own numbers after 30 days.

Build this campaign free

RunAds plans the campaign at your budget and writes the ads.

Campaign structure for pest control

Group campaigns by pest and by job size so seasonal budgets can move without touching the rest of the account.

Starting structure. Split or merge campaigns once each one has a month of its own data.
CampaignAd groupsNotes
TermitesTermite inspection, termite treatment, termite swarmersHighest-value jobs. Raise the budget ahead of swarm season in your region.
Bed bugsBed bug treatment, bed bug inspection, bed bug heat treatmentUrgent searchers. Call assets on, and a page that explains the treatment and prep.
Rodents and wildlifeMouse exterminator, rat removal, rodent exclusionBusy in fall and winter. Add wildlife ad groups only if you're licensed for them.
General pest plansPest control service, quarterly pest control, ant and roach controlSell the recurring plan on the landing page. Lower bids than termites or bed bugs.
MosquitoesMosquito control service, yard mosquito sprayingSummer only. Pause it outside the season.

Keywords to start with

Pest names plus a service word ("treatment", "exterminator", "removal") separate buyers from people shopping for a spray.

General

  • pest control near me
  • exterminator near me
  • pest control service
  • quarterly pest control

Termites

  • termite inspection
  • termite treatment cost
  • termite exterminator

Bed bugs

  • bed bug exterminator
  • bed bug heat treatment
  • bed bug inspection

Rodents

  • mouse exterminator
  • rat removal service
  • rodent exclusion

Negative keywords for pest control

Most of these block product shoppers. Add plural forms as well, since negative keywords don't match close variants.[3]

  • spray
  • bait
  • traps
  • home remedy
  • diy
  • how to make
  • home depot
  • lowes
  • amazon
  • pest control products
  • license
  • jobs
  • salary
  • technician training
  • pictures
  • free

Ad copy examples

Two sets of responsive search ad assets. Use your real guarantees, licensing and plan terms in place of these.

Termites

Headlines (up to 30 characters)

  • Termite Inspection Today24
  • Local Termite Treatment23
  • Licensed Exterminators22
  • Protect Your Home's Wood24
  • Get a Written Quote19

Descriptions (up to 90 characters)

  • Book a termite inspection. We find the activity, show you the damage and quote treatment.89
  • Termite treatment from licensed technicians, with follow-up visits included in the plan.88

General pest plans

Headlines (up to 30 characters)

  • Quarterly Pest Control22
  • Ants, Roaches and Spiders25
  • Free Re-Treats Between Visits29
  • Family-Owned Exterminator25

Descriptions (up to 90 characters)

  • One plan covers the common pests all year. If they come back between visits, so do we.86
  • Book online in two minutes. Licensed local technicians who explain every treatment.83

Schedule call assets for the hours your office answers, and use call reporting to count phone leads.[4]

Local Services Ads for exterminators

Local Services Ads charge per lead.[5] They fit one-time jobs well. Search gives you room to sell the recurring plan on your own landing page, which matters when most of a customer's value comes from the second visit onward.

How RunAds runs Google Ads for pest control

What the agent does for you

  • Builds campaigns for each pest and service you list on your site, limited to your service area.
  • Writes ads around your plans and guarantees, and shows you the launch before anything goes live.
  • Watches search terms daily, flags product and DIY searches that spend without booking, and proposes negatives for you to approve.
  • Brings seasonal budget changes to you as approval cards, and tracks conversions server-side with Smart Pixel.

See everything the agent does, how a campaign gets built, or the pricing section.

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Credit packs from $25, 5 credits per $1 of ad spend.

Common questions

How much do Google Ads cost for pest control?

LocaliQ's pest and rodent control data shows $6.55 per click, $39.25 per lead and $51.94 per phone call, from campaigns between May 2020 and June 2021. The broader 2026 home improvement category is $8.33 per click and $90.92 per lead.

How much should a pest control company spend on Google Ads?

40 leads a month works out to $1,570 at the pest control figure and $3,637 at the 2026 home improvement figure. The median pest control advertiser in LocaliQ's data spent $1,250 a month on search.

Which pest control services should I advertise first?

Start with the urgent, high-value ones you're licensed for, usually termites, bed bugs and rodents, then add general pest plans. Give termite and bed bug work their own campaigns because the jobs are larger and the searchers are ready to book.

How do I stop pest control ads showing to DIY searchers?

Add negative keywords for products and stores (spray, bait, traps, home depot, lowes) and for how-to searches. Google doesn't match negatives to close variants, so add the plural forms too.

Can RunAds manage Google Ads for an exterminator?

Yes. RunAds is an AI agent that builds the campaigns from your site, writes the ads, launches after you approve them and watches the account every day. Credit packs start at $25.

Sources

  1. Home Services Advertising Benchmarks (+9 Ideas for Better Results), LocaliQ, by Stephanie Heitman. Last updated February 23, 2026; data from May 1, 2020 to June 25, 2021.4,595 North American LocaliQ home services accounts. The page says its averages are medians.
  2. NEW 2026 Search Advertising Benchmarks (+Tips), LocaliQ (with WordStream), by Stephanie Heitman. Last updated June 1, 2026.Google Ads and Microsoft Ads search campaigns across 23 industries. The page labels each figure an average.
  3. About negative keywords, Google Ads Help. Checked Nov 6, 2026.Negative keywords don't match close variants, so synonyms and singular or plural forms have to be added separately. Casing and misspellings are covered automatically.
  4. About call assets, Google Ads Help. Checked Nov 6, 2026.Numbers can be set to show only when the business can take calls, and call reporting counts calls as conversions.
  5. How leads work (Local Services Ads), Google Local Services Ads Help. Checked Oct 30, 2026.
  6. About average daily budgets, Google Ads Help. Checked Oct 30, 2026.A campaign can spend up to 2x its average daily budget on a given day, and up to 30.4x it in a month.

Every outside number on this page links to its source above, with the date we checked it. RunAds has not published its own account data here.

Related pages

Google Ads cost by industryAll 23 industries from the 2026 benchmarks and the budget formula.Google Ads for landscapersAnother seasonal trade with recurring service plans.Google Ads for plumbersEmergency calls and after-hours ad schedules.Google Ads for roofersThe most expensive home services lead in the same report.

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