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Google Ads for ecommerce.
RunAds builds your Shopping, Search and Performance Max campaigns, writes the ads and moves budget to what's selling, so you get more sales at a lower CAC.
Your first $100 of managed spend is free. Trusted by 1,500+ businesses across 20+ industries
This is Mission Control.
You give it a goal and a daily budget. An agent reads your Google Ads account and your products, plans the campaigns, writes the ads and makes the images. Then it stops and waits for your approval. Once you approve, it launches and watches the results for 14 days.
From URL to ads in under two minutes.
Watch a campaign go from a few business details to keywords, ad copy and a published Google Ads campaign.
Plays nice with the rest of your stack
Triple WhaleNorthbeamHyrosKlaviyoAttentiveShopifyGoogle AdsSlack
Where ecommerce ad budgets leak.
Most stores don't lose money on Google in one big mistake. It goes out a few clicks at a time, in places nobody checks. RunAds moves that budget to what's selling, so you get more sales at a lower CAC.
- 01Shopping campaigns nobody tuned
Ecommerce brands burn through ad budgets on Shopping campaigns that aren't optimized. The feed goes up once and the bids never follow what sells.
- 02Broad match pulls in window-shoppers
Broad keywords match searches from people browsing, not buying. Search terms with spend and no orders pile up until someone reads the report.
- 03Retargeting that annoys instead of converts
The same ad follows the same visitor for weeks. It costs money and it rarely brings them back to buy.
See your ads before you sign up.
Paste your website. The AI reads it and writes real Google ads for your brand, right here.
Mission Control, step by step.
Mission Control is the agent inside RunAds. You give it a goal and a daily budget. It does the work of a media buyer, then stops and waits for you before anything reaches Google.
01
Research
The agent reads your Google Ads account first: what is running, what the last 14 days returned and what your store and pixel say sold.
- Campaigns and 14 days of results
- Merchant Center feed
- Store and pixel sales
Reading Northside Coffee Research
Google Ads account, last 14 daysRead
Merchant Center feed, 38 productsRead
Store and pixel ordersRead
02
Plan
It reads your products and product pages, then plans the campaigns, budgets and bidding. Demand Gen for your products, plus a feed-only Performance Max campaign.
- Budget split per campaign
- Max conversions to start
- Target CPA after 3 conversions in 7 days
Launch plan $120/day
Demand Gen: whole bean$70/day
Performance Max: feed$50/day
BiddingMax conv. → tCPA $30
03
Creative
It writes the headlines and descriptions and makes the image ads. Your real product photos guide every image, and your real logo goes on them.
- Up to 5 headlines and 5 descriptions per ad
- 6, 12 or 15 images per ad
- Wide, square and tall sizes
Roasted This Week, Not Last MonthWritten
Single-Origin Beans, Your GrindWritten
04 You
Review
Google checks every campaign in a dry run first. Then the agent stops and hands you one launch card. Change budgets, bidding, copy or any image. Nothing is created until you approve.
- Edit budget, bidding and URLs
- Rewrite headlines and descriptions
- Approve, reject or redo any image
Launch card Waiting on you
Campaigns2
Daily budget$120
Ads2 + 12 images
ApproveEdit
05
Deploy and watch
After you approve, it launches through the Google Ads API and watches the account for 14 days. Disapproved ads and missing spend get flagged. Bid and budget steps come back to you as approval cards.
- Checkpoints on days 1, 3, 7 and 14
- Never pauses a winning campaign on its own
- A written report when the 14 days end
14-day watch Live
Day 1: spend startedOK
Day 3: 4 orders at $27OK
Day 7: raise budget 20%?Approve?
Day 14: report emailedReport
01
Research
The agent reads your Google Ads account first: what is running, what the last 14 days returned and what your store and pixel say sold.
- Campaigns and 14 days of results
- Merchant Center feed
- Store and pixel sales
Reading Northside Coffee Research
Google Ads account, last 14 daysRead
Merchant Center feed, 38 productsRead
Store and pixel ordersRead
02
Plan
It reads your products and product pages, then plans the campaigns, budgets and bidding. Demand Gen for your products, plus a feed-only Performance Max campaign.
- Budget split per campaign
- Max conversions to start
- Target CPA after 3 conversions in 7 days
Launch plan $120/day
Demand Gen: whole bean$70/day
Performance Max: feed$50/day
BiddingMax conv. → tCPA $30
03
Creative
It writes the headlines and descriptions and makes the image ads. Your real product photos guide every image, and your real logo goes on them.
- Up to 5 headlines and 5 descriptions per ad
- 6, 12 or 15 images per ad
- Wide, square and tall sizes
Roasted This Week, Not Last MonthWritten
Single-Origin Beans, Your GrindWritten
04 You
Review
Google checks every campaign in a dry run first. Then the agent stops and hands you one launch card. Change budgets, bidding, copy or any image. Nothing is created until you approve.
- Edit budget, bidding and URLs
- Rewrite headlines and descriptions
- Approve, reject or redo any image
Launch card Waiting on you
Campaigns2
Daily budget$120
Ads2 + 12 images
ApproveEdit
05
Deploy and watch
After you approve, it launches through the Google Ads API and watches the account for 14 days. Disapproved ads and missing spend get flagged. Bid and budget steps come back to you as approval cards.
- Checkpoints on days 1, 3, 7 and 14
- Never pauses a winning campaign on its own
- A written report when the 14 days end
14-day watch Live
Day 1: spend startedOK
Day 3: 4 orders at $27OK
Day 7: raise budget 20%?Approve?
Day 14: report emailedReport
$300M in Google Ads spend. One AI trained on all of it.
The playbooks come from real ecommerce accounts: when to scale, when to cut, what to bid. The same strategies and data now run inside RunAds.
$300M+in Google Ads spend managed by the team behind RunAds
$17M+in Google Ads managed by AI every month
1,500+businesses signed up, across 20+ industries
5-30xROAS across dozens of brands, at million-dollar monthly spend
Caleb helped us reach our first $100M/year and has delivered consistent year-over-year growth since 2022. The strategies are next level.
Innovative strategies that exceeded our expectations. Their approach has been pivotal for our business trajectory and profitable growth.
First time in 20 years that a 3rd-party media buyer outperformed our internal team. The AI-driven optimization is unlike anything we've seen.
Real campaigns managed by Caleb Canales, 2023-2024. Results vary by account, industry, and budget.
Everything a good media buyer does.
In one dashboard.
The real dashboard, shown with a sample account.
Every Google campaign type
Missions, Bulk Launcher, Search, Shopping, Performance Max, Demand Gen and Local Service Ads, one click from the dashboard.
Works on your phone
Approve a launch card, check spend or ask Caleb AI a question from anywhere.
One login for every client
Agencies switch between client accounts from the header, with the agent scoped to each one.
Caleb AI works the night shift
One night of Caleb on an account: bids, fraud, negatives, budget moves and a report waiting in the morning. Ask it anything in plain English.
Caleb · activity log Live
Blocked click fraud.47 repeat clicks from two competitor IP ranges. $212 in spend protected.
Raised winning bids.Bids up 18% on “emergency plumber near me”.
Cut wasted spend.9 new negative keywords.
Moved budget.$340/day to the ad group converting at $16 CPA.
Sent your morning report.31 conversions yesterday. CPA down 12% this week.
Illustrative night based on real Caleb behavior. Your log shows your account's actual moves.
Ask Caleb AI
Why CPA moved, what to pause, where the next $500 should go.
Bulk Launcher
Scan your site and build a full account of search campaigns in one pass. One page can become a set of campaigns, each aimed at a different buyer intent.
Tracking that holds up
Server-side tracking with automatic gclid attribution. Real orders flow back to Google Ads and to the AI.
Click fraud protection
Bots and repeat clickers get flagged and excluded, so budget goes to people who might buy.
Ad grades
Every ad gets a letter grade and the reasons behind it, so you know which ones to fix first.
Account audit
Connect the account you already have. You get a plain list of what is wasting money and what to fix first.
Run your ads from Claude or ChatGPT.
Connect RunAds as an MCP server and ask for reports, budget changes or new campaigns from the assistant you already use. Changes still wait for your approval.
Start with 500 free credits.
AI is unlimited on every plan.
500 free credits, your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend: 4 above $10,000 a month, 3.5 above $100,000, 3 above $1,000,000. AI is unlimited on every plan. Agencies managing multiple clients have monthly plans.
Pay as you go
500 free credits500free credits
For one business running its own Google Ads. Your first $100 of ad spend is covered, then 5 credits per $1, less as you grow.
- Caleb AI media buyer, unlimited
- Unlimited campaign creation and 24/7 optimization
- Click fraud protection and Smart Pixel tracking
- Bulk campaign launcher
- Account audit and recommendations
- Up to $20,000 in Google Ad credits per new account
- Bonus credits on bigger packs, up to 20%
Unlimited
$499every 4 weeks
One flat price. Covers up to $10,000 a month of managed spend. Spend above that uses credits at your rate.
- Everything in Pay as you go
- Covers up to $10,000 a month of managed spend
- No credits to watch, nothing to top up
- Campaigns never pause for a low balance
- Priority ad approvals, applied automatically
For agencies
from$999/month
Manage multiple client Google Ads accounts under one login.
- Everything in Pay as you go
- Multi-client dashboard
- Account switcher across dashboard
- Manage 5 to unlimited client accounts by tier
- Caleb AI scoped per client account
- White-glove onboarding
- Priority support
Credits per $1 of Google ad spend
5up to $10k/mo
4above $10k
3.5above $100k
3above $1M
No contracts, no trial clock. You pay Google directly for your ad spend.
Questions
Which campaign types do you run for online stores?
We support Google Search, Performance Max, Shopping, and Demand Gen campaigns, covering all of Google's ad inventory.
Does my store platform matter?
RunAds starts from your store URL, so it works with whatever your store is built on.
Can I get Google ad credit?
New advertisers who connect Google Ads through RunAds get an ad credit from Google after meeting the minimum spend on the offer they pick: $2,600 for spending $1,300, $11,600 for $5,800, or $20,000 for $10,000, within the first 60 days. Terms apply.
Do I need a Google Ads account to get started?
No. If you don't have one, we walk you through creating a free Google Ads account during onboarding. It takes about 5 minutes and we guide you every step of the way.
Will anything go live without me?
No. Missions run in approval mode. The agent builds the launch, Google checks it in a dry run, and nothing is created in your account until you approve the launch card. Budget and bid changes after launch come back to you as approval cards too.
How is RunAds.ai different from hiring an agency?
Agencies charge $1,500 to $5,000/month in management fees and still require your involvement. RunAds.ai manages your campaigns 24/7 for a fraction of the cost, with full transparency and no long-term contracts.
What does it cost?
Every account starts with 500 free credits, which cover your first $100 of Google ad spend. Then 5 credits per $1 of Google ad spend, less as you grow, and AI is unlimited on every plan. You pay Google directly for your ad spend.
More sales, at a lower CAC.
Your first $100 of managed spend is free. 500 free credits. No contract.